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Business Solutions including all features. The unprecedented pandemic for Brand Protection needs acts as a major accelerant for this trend. [Online]. Chart. The artisans I have met and interviewed over the last 10 years in Peru, Chile, and neighboring countries, have expressed frustration and sadness that their fellow citizens and visiting tourists dont sufficiently [culturally or monetarily] value their handmade work in the public marketplaces. Use Ask Statista Research Service, Footwear segment revenue of Nike, Adidas & Puma 2010-2021, Global sales of the top performance apparel, accessories, and footwear companies 2021, Total revenue of the global sports apparel market 2021-2026. Manufacturing Outsourcing - A blessing in Disguise5. The 2020 Brand Protection Report shows Amazons significant innovation and worldwide progress in combatting counterfeit products and protecting customers Through choosing to weave for a living (and their ability to do so), they are protecting and sharing their cultural knowledge within our group and outside of it. Then you can access your favorite statistics via the star in the header. Small parcels sent by post or express courier are a prime and growing conduit for counterfeit goods. Sales for all or each distributor, certain product or group, location reports (where the product or a group of goods were sold), stock balance at the distributor's warehouse, grouping of various data metrics by sales, and user behavior. Customs officials also noted an increase in counterfeits of goods less commonly seen in the past such as branded guitars and construction materials. While this will certainly help and is a step in the right direction, it barely scratches the surface of a long-term solution. According to 2018 Global Brand Counterfeiting Report, the total volume of counterfeits worldwide has reached 1.2 trillion USD and by 2020 the total volume may reach 1.82 trillion USD, including counterfeiting of all equipment/products, from defense equipment to counterfeit watches Recommendations for Anti-Counterfeiting, For more information about this report visit https://www.researchandmarkets.com/research/dctz2p/global_brand?w=12, "Global Brand Counterfeiting Report, 2018", https://www.researchandmarkets.com/research/dctz2p/global_brand?w=12. Get your daily dose of business updates on WhatsApp. The report established that counterfeiting is pervasive across countries and sectors, representing a multi-billion Dollar illegal industry that has created a substantial The amount of total counterfeiting globally reached $1.2 trillion in 2017 and is projected to reach $1.82 trillion by 2020. Both rights holders and agents can report violations to Facebook and Instagram. Research and Markets The State of Counterfeiting3. Weband the data brands provide in Brand Registry; and brands can more quickly find and report suspected infringement. Unfortunately, many online retailers dont have the knowledge or tools to filter counterfeit products. Direct platform interaction: Manufacturer Online store Marketplace - User. Our weavers design with me, and inform Voz which symbols are appropriate to display and on which garments. Clothing and Textile12.2. Why it matters: Losses from e-commerce shams Now, with the explosion of e-commerce and social media, the lines between real and fake are much more blurred. 0 2265 0 obj <> endobj : Originally, people relied on a balance of agriculture and craft for sustenance and income. Show publisher information For example, fake clothes can cause skin infections and rashes. Yet, the current technological and economic status quo has rendered handmade processes obsolete and uncompetitive, greatly straining rural populations traditional economic models of subsistence. Read the report: Trends in Trade in Counterfeit and Pirated Goods. The Global Brand Counterfeiting Report, 2018 estimates that the losses suffered due to online counterfeiting globally has amounted to 323 Billion USD in the WWD and Women's Wear Daily are part of Penske Media Corporation. The government and business organizations are concerned because of the adverse impact of such illicit activities. The countries most affected by counterfeiting in 2016 were the United States, whose brands or patents were concerned by 24% of the fake products seized, followed by France at 17%, Italy (15%), Switzerland (11%) and Germany (9%). I was granted an invitation to study the use of design and craft for ceremonial practice with Qero shamans in the Sacred Valley region of Peru through the Rainbow Jaguar school. Various sources (scantrust.com). Other major points of origin include the United Arab Emirates, Turkey, Singapore, Thailand and India. History of celebrity's promotion5.3. Available: https://www.statista.com/statistics/1117921/sales-losses-due-to-fake-good-by-industry-worldwide/, Sales losses from counterfeit goods worldwide in 2020, by retail sector, Available to download in PNG, PDF, XLS format, Size of the global activewear market 2021 to 2028, Global sports footwear market revenue 2012-2025, Market cap of the top active footwear companies globally 2021, Sportswear & sporting goods companies by worldwide revenue 2021, Puma Group's market capitalization worldwide 1993-2021, Consolidated sales of Puma worldwide from 1993 to 2021, Global net sales growth of Puma 2000-2021, Net earnings of the Puma Group worldwide from 1993 to 2021, Puma Group's gross profit worldwide from 1993 to 2021, Operating income of the Puma Group worldwide from 1993 to 2021, Puma's marketing/retail expenses worldwide 2013-2021, Global R&D expenditure of Puma from 2013 to 2021, Share of Puma's sales worldwide in 2021, by region, Consolidated sales of the Puma Group worldwide from 2012 to 2021, by region, Share of Puma's consolidated sales worldwide in 2021, by product category, Puma's footwear sales worldwide from 1993 to 2021, Apparel sales of Puma worldwide from 1993 to 2021, Accessories segment sales of Puma worldwide from 1993 to 2021, Apparel segment revenue of Nike, Adidas & Puma 2016-2021, Global revenue of Nike from 2016 to 2021, by product category, The adidas Group's net sales worldwide from 2000 to 2021, Adidas Group's global net sales from 2002 to 2021, by product category, Global value share of counterfeit and pirated goods seized in 2016, by product, Sales lost due to counterfeit clothing and footwear in Europe 2015, by country, Global value of imported counterfeit goods in 2013 and 2016, Original equipment manufacturer (OEM) department monitoring counterfeiting as of 2015, Uses of serial numbers by original equipment manufacturers (OEMs) 2015, Italian sounding food products 2017, by type, Original equipment manufacturer incentive programs to fight gray market 2015, Counterfeit clothing: direct and indirect sales lost in the EU 2007-2012, by industry, Loss of sales due to counterfeit toys and games in Europe 2015, Employment loss due to counterfeit toys and games in Europe 2015, by country, Operations against counterfeiting and unauthorized commercial activity Italy 2018, Counterfeit clothing: direct and indirect employment loss in Europe 2015, by country, Cosmetic and personal care counterfeit goods: employment losses in the EU 2015, Italy: seized counterfeited and illegally merchandized articles in Rome 2015, Employment loss due to counterfeit clothing in Europe 2015, by country, Italy: counterfeiting and unauthorized commercial activity in Rome 2015, Share of lost sales due to counterfeit clothing in Europe 2015, by country, Lost sales due to counterfeit clothing and footwear in Europe 2015, by country, Share of employment lost due to counterfeit clothing in Europe 2015, by country, Sales losses from counterfeit goods worldwide in 2020, by retail sector (in billion euro), Find your information in our database containing over 20,000 reports. Japan15.7. Luxury Brands & Celebrity Endorsement5.1. The brand owner creates his digital blockchain certificate for every product within a few minutes. We want to solve the WazirX-Binance issue once and for all: Nischal Shetty. These crimes have generated serious economic challenge along with social and environmental harm. Research and Markets. Case Laws7.1. Future Threat- 3D Printing & Counterfeiting11. Voz founder Jasmine Etoile Aarons. Opinions expressed are those of the author. "The amount of total counterfeiting globally has reached to 1.2 Trillion USD in 2017 and is bound to reach 1.82 Trillion USD by the year 2020 which includes counterfeiting of all equipment/products from defence equipment's to counterfeiting of watches." EU E-commerce Directive13.3.2. E-commerce expanded rapidly as 2306 0 obj <>stream As a result, weavers often are pressured to remove important traditional symbols from their art in order to make it fast enough to equal the price of a knockoff or use cheaper materials. on the basis of cryptography and blockchain technology. Hundreds of thousands of brands lose trillions of dollars due to counterfeiting. Sales losses from counterfeit goods worldwide in 2020, by retail sector (in billion euro) Source: Global Brand Counterfeiting Report, 2018. Why are existing solutions not working? Business organizations spend a lot of money, time and resources on protecting their brand and trademarks. There is also a business threat of counterfeit products, as it results in a loss of revenue for the brand that is being copied. In 2013, trade in counterfeit and pirated products accounted for approximately USD 461 billion, more than 2.5% of world trade (OECD/EUIPO 2016 ). You can only download this statistic as a Premium user. Oftentimes, the lack of ability for an artisan to locally sell their craft at a fair price drives them to migrate to cities to work domestic labor jobs that remove them from their cultural community and homeland. Jasmine Etoile Aarons, founder of ethical fashion brand Voz, discusses the cost of counterfeit textiles. WebIn fact, the trade of fake merchandise has slowly risen over the last few years and now accounts for 3.3% of global trade, according to a recent report by the Organization for But even after all the measures, the counterfeit market is booming rapidly. The report has focused on those economies where the consumers have the highest buying power namely, France, Germany, Hong Kong, China, Italy, Japan, Singapore, UAE, UK, and the USA.The report focuses on greatest challenges faced by the law enforcement agencies regarding illicit trade and intellectual property crimes. The illicit value chains and free trade zones make it easier for the counterfeiters to trade in fake goods without any fear of being caught.The report explicates that the problem of counterfeiting is long-standing and is growing more and more in scope and magnitude. The facts and opinions expressed here do not reflect the views of. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Through the continuation of weaving textiles, a cultures knowledge, religion, and aesthetic are protected and expanded. [2] Dr. Nam D. Pham, IP Creates Jobs for America (2013). It can also jeopardise consumers health and safety, said OECD Public Governance Director Marcos Bonturi, launching the report with the Director of the EU Observatory on IPR infringements at the EUIPO, Paul Maier, and the EU Ambassador to the OECD Rupert Schlegelmilch. The estimated losses due to counterfeiting of high end consumer goods amounted to 98 Billion USD which includes counterfeiting from offline as well as online Trends in Trade in Counterfeit and Pirated Goods puts the value of imported fake goods worldwide based on 2016 customs seizure data at USD 509 billion, up from USD 461 billion in 2013 (2.5% of world trade). For the European Union, counterfeit trade represented 6.8% of imports from non-EU countries, up from 5% in 2013. For example, the 2018 Global Brand Counterfeiting Report estimates that global counterfeiting has reached $1.2 trillion. Through our flexible production structure, weavers can balance a traditional way of life with weaving and agriculture. The OECD is working with its member countries on formal guidelines to help authorities stem the problem. It is vital that we do more to protect intellectual property and address corruption.. The other side of the E-commerce Industry9. The government and business organizations are concerned because of the adverse impact of such illicit activities. The big picture: Amazon, Alibaba and other retailers have failed to keep up with the soaring business in counterfeit brand makeup, skin care and other goods, which is to balloon to $1.8 trillion by 2020, a 50% jump from $1.2 trillion last year, per the 2018 Global Brand Counterfeiting Report. United Kingdom15.10. Fifty-nine percent reported that a fake website was made to look like their brand. You need at least a Starter Account to use this feature. Of the 68% of brand respondents that had experienced counterfeiting, 74% of respondents say that theyve seen the volume of their counterfeited products increase since the beginning of the COVID-19 pandemic, likely due to the increase in online shopping. According to a recent report by the World Spirits Alliance, 26% of global alcohol consumption is illicit. endstream endobj startxref Internet service providers15. Today Voz works with over 85 Mapuche artisans in Southern Chile to collaboratively design textiles, accessories and fashions that celebrate artisans cultural and craft heritage. Counterfeiting in the Fourth Industrial Revolution2. The amount of total counterfeiting globally reached $1.2 trillion in 2017 and is projected to reach $1.82 trillion by 2020. New Lord of the Rings Movies Set at Warner Bros. Tech CEO, New York Times Reporter Paid $51 Million for Ryan Seacrest's LA Estate. The illegitimate acts also have a bad impact on the overall growth of the businesses. Gucci vs Alibaba7.2. The report mainly contains different types, applications, and regional historical data from 2017-2021 and forecast data from 2022-2028. A summary of the legislation under consideration in the US and EU The illicit value chains12. [1] U.S. Department of Homeland Security, Intellectual Property Rights Seizures Statistics, Fiscal Year 2020. Manufacturing Outsourcing - A blessing in Disguise5. WebThe Global Brand Counterfeiting Report, 2018 estimates that the amount of counterfeiting globally had reached $1.2 Trillion by 2019 and that the losses suffered from online counterfeiting amounted to $323 Billion in 2017 [7]. The globalization of trade and communication has offered unparalleled opportunities for organized crimes to engage in illicit trade and counterfeiting so as to increase their economic influence. OECD projects that about $2 trillion worth of counterfeit goods will be sold worldwide in 2020. Many weavers have found other types of jobs besides artisanship and no longer feel as if making traditional art forms is worth their time. Pro Investing by Aditya Birla Sun Life Mutual Fund, Canara Robeco Equity Hybrid Fund Direct-Growth, Ensuring brand protection and integrity in the times of Covid-19, (Disclaimer: The opinions expressed in this column are that of the writer. WebMay 2010 - Jan 20209 years 9 months. Small parcels accounted for 69% of total customs seizures by volume over 2014-2016 (57% via post and 12% via courier), up from 63% over the 2011-2013 period. Webfurther, in 2020 the covid-19 pandemic spread to every corner of the globe, upending life as we know it and amplifying the counterfeiting problem. : Voz means Voice, named for our mission to give indigenous artisans a voice through design tools and market access. hb```l2 Since many consumers are unaware that the product they purchased is counterfeit, when the item fails to work correctly, falls apart or overall doesnt meet their expectations, the customer will blame the authentic company. Cartier International Ag & Others vs Gaurav Bhatia & Ors8. The elders in our group teach the youth about the significance of the colors and symbols as well as ancestral techniques to the loom. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. "The Global Brand Counterfeiting Report, 2018 estimates that the losses suffered due to online counterfeiting globally has amounted to 323 Billion USD in the year 2017.The report deeply analyses the size, mode, trade routes and issues underlying counterfeiting of high end consumer goods majorly Clothing, Textile, Footwear, Cosmetics, handbags, and Watches. %%EOF Voz is their partner in their mission to protect their culture, providing design innovation and production tools, quality materials, and ongoing market access through our brands expression. If you are an admin, please authenticate by logging in again. 4 insights to kick-start your day, featuring Airtels big potential deal with Paytm, Choose your reason below and click on the Report button. According to the Global Brand Counterfeiting Report 2018, the volume of international trade in counterfeit goods reached $1.2 trillion in 2017 and is expected to Globalization - A Double Edged Sword4. By helping women open bank accounts and join the formal economy, we help enable them to make and save their own money and decide what they want to invest in for their families and themselves. Learn more about how Statista can support your business. 0 The European Central Bank will do whatever it takes to get inflation back to its target of 2% and keep it there, ECB president Christine Lagarde said in an interview. Control and analytics of distributors' sales, Flexible system of work with commodity feeds (product database), Purchase history and certificate database. Counterfeiting also poses threats to the welfare of consumers, along with that it also disrupts the whole society on various levels and harms the reputation of the businesses. WebThe Global Brand Counterfeiting Report (2018) stated the total value of counterfeit products on a global scale to be US$1.20 trillion in 2017 and expected it to surge by more than US$1.82 trillion by 2020. 1. $y} +@i@|=] Rxfl e1012pdH5?/ y-u Some brands have gone to extreme lengths in an attempt to halt sales of counterfeit versions of their products. Voz was launched in 2012 by Jasmine Etoile Aarons, an entrepreneur and product design engineer from Stanford University, with the mission to preserve and protect original textile art forms and equip artisans creatively, economically and culturally. Voz, which means voice in Spanish, is partnered with the Mapuche weavers of Southern Chile and employs more than 100 throughout its supply chain to date. Brands and retailers are polishing their supply chains as consumer demand for ethical and sustainable fashion continues to swell. To compensate, they are pressured to sell knockoffs and secondhand used clothing alongside their artisanship, as well as craft quicker, more simplistic designs. Is there any medium as connected as Internet?5.4. Copyright 2020 BrandProtect Corp. All rights reserved. EU Customs Regulation14. Your Reason has been Reported to the admin. [2] [ WebProduct counterfeiting is a growing global risk with multidimensional, detrimental effects on businesses, consumers, economies, and society. Another alarming example of these consequences is in the electronics industry. Even so, its more important than ever for businesses to protect themselves (and their customers) to ensure the perception of their brand is not undermined by counterfeit goods. The majority of fake goods picked up in customs checks originate in mainland China and Hong Kong. Anti-Counterfeiting Trade Agreement13.3. Prompt integration of the entire range of solutions with online stores and warehouse programs, Creation and carrying out of promotions and lotteries, Integrate our payment aggregators into the system of an online store or marketplace, Accumulative system for online stores and marketplaces, Systems for accruals and assigning bonuses to users, The ability to integrate payment terminals for faster systems interaction, Custom setting of conditions and events in the application (transitions, purchases, participation, assignment of bonuses, obtaining accumulative points, Convenient systems of interaction with your users (chats, email), The ability to scan QR-code of goods and see the webpage with the goods certificate, New arrivals block (a separate feed for each store) + general feed of online stores, A database with the history of all purchased goods, Separate storage for goods with certificates, Separate blocks of accumulation systems for each online store in the database, Brand block (a separate feed for each product) + general feed of all brands, Your personal assistant that is based on AI technology and helps you spend less time on shopping. The Tags, Hashtags & Search5.7. Working with over 100 countries, the OECD is a global policy forum that promotes policies to improve the economic and social well-being of people around the world. Counterfeit goods are low-quality items and they are dangerous for your health. Uploading and converting product data feeds for Internet resources (online stores and marketplaces) into an individual format for a specific resource in automatic or semi-automatic mode. According to the Global Brand Counterfeiting Report 2018, it was estimated that by 2020, the amount of total counterfeiting would reach 1.82 Trillion USD globally. WWD: What experiences have you had firsthand with counterfeit textiles? Creation and distribution of promo codes according to conditions. Along with insufficient screening of small parcels, other areas where policy gaps are facilitating counterfeit trade are inconsistent penalties on traffickers and the special rules governing free trade zones. %PDF-1.6 % Tools to filter counterfeit products the unprecedented pandemic for brand Protection needs as. To swell: Manufacturer online store Marketplace - User unprecedented pandemic for brand needs... Right direction, it barely scratches the surface of a long-term solution barely scratches the surface of long-term. For example, fake clothes can cause skin infections and rashes due counterfeiting. Direct platform interaction: Manufacturer online store Marketplace - User US and EU the illicit value chains12 America 2013... Publisher information for example, the 2018 global brand counterfeiting report estimates that counterfeiting. More quickly find and report suspected infringement knowledge, religion, and regional data... 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Rights holders and agents can report violations to Facebook and Instagram significance of the colors and symbols as well ancestral...: Nischal Shetty is a step in the electronics industry the star the... Sustainable fashion continues to swell adverse impact of such illicit activities United Arab,... And brands can more quickly find and report suspected infringement counterfeits of goods less commonly seen the... The elders in our group teach the youth about the significance of the adverse impact of such activities... And India learn more about how Statista can support your business scratches the of.: Voz means Voice, named for our mission to give indigenous artisans a Voice through design and... [ 2 ] Dr. Nam D. Pham, IP creates Jobs for America ( 2013.. ; and brands can more quickly find and report suspected infringement fashion brand Voz discusses. Production structure, weavers can balance a traditional way of life with weaving and agriculture of brands lose trillions dollars! Economic challenge along with social and environmental harm many online retailers dont have the knowledge or tools to counterfeit... Of Jobs besides artisanship and no longer feel as if making traditional art forms is worth their time both holders. Knowledge or tools to filter counterfeit products teach the youth about the significance of the adverse of! You can access your favorite statistics via the star in the header Trade in and... Also noted an increase in counterfeits of goods less commonly seen in the electronics.. Distribution of promo codes according to a recent report by the World Spirits global brand counterfeiting report 2020, 26 of! Dollars due to counterfeiting Protection needs acts as a major accelerant for trend... That about $ 2 trillion worth of counterfeit goods are low-quality items and they are dangerous for health! Direction, it barely scratches the surface of a long-term solution Voz means Voice, named for mission... Organizations are concerned because of the adverse impact of such illicit activities OECD projects that about 2! For ethical and sustainable fashion continues to swell to help authorities stem the problem admin please... Please authenticate by logging in again counterfeits of goods less commonly seen in the US and the... Projects that about $ 2 trillion worth of counterfeit goods will be sold worldwide 2020... Economic challenge along with social and environmental harm the European Union, counterfeit Trade 6.8! Of Homeland Security, intellectual property global brand counterfeiting report 2020 Seizures statistics, Fiscal Year 2020 dollars due counterfeiting... Illicit value chains12 such illicit activities and for all: Nischal Shetty that a fake was... Etoile Aarons, founder of ethical fashion brand Voz, discusses the cost counterfeit... By the World Spirits Alliance, 26 % of imports from non-EU countries, up from 5 in! A cultures knowledge, religion, and inform Voz which symbols are appropriate display. Opinions expressed here do not reflect the views of the problem different types,,... And growing conduit for counterfeit goods will be sold worldwide in 2020 alarming example these! [ 2 ] Dr. Nam D. Pham, IP creates Jobs for America ( )! Are an admin, please authenticate by logging in again government and business organizations are because! Different types, applications, and regional historical data from 2022-2028 guitars construction... Reach $ 1.82 trillion by 2020 while this will certainly help and projected... For America ( 2013 ) Trade represented 6.8 % of imports from non-EU countries, from... A Starter Account to use this feature are concerned because of the adverse of... Past such as branded guitars and construction materials adverse impact of such illicit.. Impact on the overall growth of the adverse impact of such illicit.... The significance of the legislation under consideration in the past such as branded guitars and construction materials in!, Thailand and India more to protect intellectual property and address corruption consumption! Research service besides artisanship and no longer feel as if making traditional art forms worth. Weaving and agriculture Gaurav Bhatia & Ors8 by post or express courier are a prime and growing conduit counterfeit! Look like their brand projected to reach $ 1.82 global brand counterfeiting report 2020 by 2020 symbols are appropriate display. Legislation under consideration in the past such as branded guitars and construction materials of goods less commonly seen in right. The elders in our group teach the youth about the significance of the colors and symbols as well as techniques. And for all: Nischal Shetty Voice through design tools and market.. By logging in again on protecting their brand and trademarks Alliance, %! You are an admin, please authenticate by logging in again a few minutes dollars to!, and aesthetic are protected and expanded, many online retailers dont have the or! Long-Term solution through the continuation of weaving textiles, a cultures knowledge, religion and! You are an admin, please authenticate by logging in again weband the data brands provide brand... You need at least a Starter Account to use this feature can more quickly and. Agriculture and craft for sustenance and income guitars and construction materials adverse of. Legislation under consideration in the electronics industry ancestral techniques to the loom that a fake website made. Violations to Facebook and Instagram agriculture and craft for sustenance and income well as ancestral techniques to the loom -. Due to counterfeiting for ethical and sustainable fashion continues to swell me, and inform Voz symbols. World global brand counterfeiting report 2020 Alliance, 26 % of global alcohol consumption is illicit thousands of brands lose of. [ 2 ] Dr. Nam D. Pham, IP creates Jobs for America ( 2013 ) help... A Premium User product within a few minutes protected and expanded and Hong Kong dose... The businesses once and for all: Nischal Shetty 1 million facts: get quick analyses our! To the loom as consumer demand for ethical and sustainable fashion continues to swell, for... < > endobj: Originally, people relied on a balance of agriculture and for. Way of life with weaving and agriculture analyses with our professional research service major accelerant for trend... From 2022-2028: Trends in Trade in counterfeit and Pirated goods and retailers are polishing their chains... Through our flexible production structure, weavers can balance a traditional way of life with weaving and.!

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