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asks the company's official blog. Sh That is a very common thing because what customers want to do is embrace open source as well and say Hey I want to use this, but I dont want to do the operations. ASUG, an independent group of SAP users in the US, estimated that 25% of customers were planning to wait two years or more before upgrading to S/4HANA, the company's flagship cloud ERP. Earlier this week, another Microsoft veteran, Corporate Vice President Brad Anderson, announced he was leaving Microsoft to join Qualtrics. As for. White joined SAP after spending nearly 20 years at Microsoft Corporation. "Team of Rivals: The Political Genius of Abraham Lincoln" by Doris Kearns Goodwin had a profound impact on how I lead. Amazon now holds the title, but the two (plus Apple) continuallypush each other aside for the top spot. Open source is where developers are, so we want to meet customers where they are, thats the common seam. Microsoft recently scanned Julia White, a company executive for Azure, at a Mixed Reality capture studio to transform her into an exact hologram replica. As Nadellas co-presenter, Julia White, general manager of product marketing for Office, was praised for her energetic hands-on demo but also her sense of style. As for Microsoft, the company confirmed via a spokesperson to ZDNet that it is conducting an internal and external search for Whites replacement. Anderson will become the president of Products & Services at Qualtrics, which is owned by SAP. And then open source in the developer ecosystem is the norm. When former SAP co-CEO Jennifer Morgan departed in early 2020, the German software giant faced a leadership void in the U.S. at a particularly perilous time in the company's 49-year history. White acknowledges that the effort to change the perception of SAP is harder given the complexity of its software. Heres how it works. It was an internal struggle, but I decided that I needed to pursue my passions, she said. He encouraged me to get an engineering degree and then go to business school. (Was this email forwarded to you? One blogger said Nadella was basically blown off the stage by White: "Somewhere along the line, Nadella lost the show and everybody began to pay attention to his co-presenter, Julia White.". From the enterprise perspective companies can easily turn their web developers into mobile developers because they have a common toolset, common processes, and they dont have to hire specialized teams, which is incredibly hard to do. I was the youngest person on the team and one of the bankers told me, NO ONE is going to bank on the internet. Thats the mentality you need to survive in this industry., Now with Microsoft, White too sees the dawn of a new era. "It's really a journey underway that I'm joining. Shes never been afraid to challenge the conventional thinking and stand out from the crowd. Protocol's Anna Kramer and Megan Rose Dickey examined what could come next for both union advocates and Amazon management, because it's unlikely this will be the last vote of its kind. Windows Server vNext build 25295 Preview download available in ISO and VHDX, Latest Windows Server LTSC vNext build 25284 out in 18 languages with ISOs, OpenAI and Microsoft extend partnership, will focus on developers and organizations, Microsoft promises to give customers access to ChatGPT as a service on Azure soon. Its not a coincidence that stock prices have jumped 300 per cent since then. As difficult as it is to truly encompass the turnaround Microsoft has undertaken, many point to the companys cloud computing service Azure as one of the main catalysts. What does it mean to be human in an age of techno-humanism? And Microsoft only cares about developers working on the Microsoft stack. And that would have been the right perception back then, says Liuson. Most recently she was Corporate Vice President of product marketing for Microsoft Azure helping grow the business to become the worlds second largest public cloud. While it's a, "What I see going on in the technology space, and in my past life too, is a recognition that engaging with enterprise customers becomes more relevant when you do it in an industry way," said White. Julia White, Microsoft corporate vice president of product marketing for Azure, developer tools, and servers, is leaving the company to join SAP. In this function, Julia is responsible for the value proposition of the Cloud Platform, global go to market strategy, customer engagement and evangelism. Oct 18, 2022. In that mission transformation, it really meant we cannot be Windows only. In fact, it takes more than five years. Windows Central is part of Future US Inc, an international media group and leading digital publisher. 4:02 2:59 2:41 2.3M views 2:08 Microsoft Cloud. White joined SAP after spending nearly 20 years at Microsoft Corporation. People thought I was nuts to leave when I did, she laughed. By Julia White Corporate Vice President, Azure, Microsoft Corporation. Do you need one? By clicking Sign up, you agree to receive marketing emails from Insider Our courses are part-time and can take anywhere from 5 to 10 weeks to complete. Five years ago when we first started our open source journey with Azure, one of the biggest challenges we had is this strong notion that Microsoft = Windows. The company is almost daring people to speculate about her future in Microsoft's top echelons: "Is Office exec Julia White the face of a new Microsoft?" COVID-19 emphasized the need to lead with transparency. But perhaps the most memorable part of the event was the presentation by general manager/Office product marketing Julia White. Julia White wearing her now-famous LaMarque racing jacket with an asymmetrical collar. Julia Liuson, corporate vice president of Microsoft's Developer Division. If things are tough, power through they'll get better. Silicon Valley was booming. She started working on Quicken Online Banking, which was still done via private network because the internet wasnt considered secure enough. You may not care where you download software from, but malware does, Get two years of Private Internet Access VPN for only $69.95, Microsoft Office 2021 Professional license for Windows for just $39.99, Pay What You Want for the AI & Python Development eBook Bundle, Save 50% off Scrivener 3 for Windows or Mac, Microsoft's Julia White is leaving the company after a 20-year tenure to join SAP, F9: Crew Dragon Crew-6 (ISS crew rotation). This is the first time SAP has had a marketing chief on the executive board. What I mean by that is most of the development is happening behind these walls and ceilings. So when we offer cloud solutions, people thought That must be Windows only or That must only run .NET code. I would say, no! White presented at several Microsoft events over the years, including the announcement of the HoloLens 2 and Azure Kinect DK (opens in new tab). We had some good ideas around making computer interaction more social, but the technology simply wasnt there yet.. Javascript must be enabled for the correct page display, Current Executive Board term expires: 2024. ", Satya Nadella made his first public appearance as Microsoft's CEO, her stylish jacket should get its own Twitter account, Somewhere along the line, Nadella lost the show and everybody began to pay attention to his co-presenter, Julia White. When White started as an undergrad at Stanford, she fell in love with journalism and communications, making her the black sheep within her family of engineers and scientists. Just 6% said they were not considering a move at all, according to a survey conducted in October 2020, but 18% said the upgrade was on hold. White is experienced in helping lead successful business transformations. 2023 ZDNET, A Red Ventures company. One of the key tasks for White is changing the perception of SAP. Julia White, Microsoft Corp. corporate vice president, discusses the company's battle for the cloud with Bloomberg's Emily Chang at the Geekwire Summit in Seattle on "Bloomberg Technology." All-out sprints: In this week's edition of Protocol Braintrust, our panelists were asked about the Department of Homeland Security's plan to conduct six 60-day "cybersecurity sprints" in hopes of improving the department's footing. Its an emphasis on customer obsession and community. White has been with Microsoft for nearly 20 years. All rights reserved. SAP announced White's. Satya talked about it a lot, and then he really talked about how Microsoft is embracing and really veering away from being Windows only. Thats my portfolio.. She has been spearheading marketing for Azure for the past five years. Were in the product service selling business. Shifting the working culture on a scale that Liuson and Nadella manage would be a change unlike any company in the world has ever seen. Five years is a great horizon because that transformation story really started then. Yet her experiences in print and TV news journalism internships didnt feel like the right industry for her as an outlier who wanted to have impact. "I think Julia White's very cool leather jacket should have its own Twitter account," tweeted Mashable editor Lance Ulanoff at the recent Office for iPad launch event in San . From a developer perspective, we want every person to be able to use our technology. At SAP, she's in charge of a broad portfolio, spanning sales, product management and government relations. Julia White Corporate Vice President, Microsoft Azure. When these companies are done with a major release, then the source gets copied out to the open source repository and the company will then welcome any bug fixes. I was definitely an outlier," she said. That changed in January when CEO Christian Klein hired Julia White as chief marketing and solutions officer, as well as appointing her a director. with 20 comments. But trying to successfully shift the way that entire portfolio operates? At this point, if you look across the landscape, every programming language is open source or standards-based. we equip you to harness the power of disruptive innovation, at work and at home. Our roadmap is entirely done out there in the open. While will become SAP's chief marketing and solutions officer. And we need to be proud about that. View our open positions across the globe. Compared to some other vendors, we dont make youthe consumerthe product. If we want developers to build for our platform, we need to support a full stack of everything they need. How Many Computers Do You Have and What is Their Purpose? In short, White is the first genuinely cool leader at Microsoft we've seen in years. "There's a gap between what is actually happening and what people see. Julia White is Chief Marketing and Solutions Officer and member of the Executive Board at SAP SE. Access your favorite topics in a personalized feed while you're on the go. Julia White leads product management of Microsoft's Cloud Platform including Microsoft Azure, Enterprise Security and Mobility, Windows Server and System Center. In a sign of that focus on all international markets, Klein also tapped customer success head Scott Russell for the board at the same time. March 5, 2018 5 min read. She was born "in a potato-growing area of Idaho. "It was a very conscious decision by Christian as he's built out the new board to make sure we have global representation," White told Protocol. We really need to embrace the open source ecosystem, and so the way we take those things to action, is that in November 2014, we actually open sourced [free cross-platform developer platform] .NET. To convince users of the benefit of moving quickly, White's marketing will focus on the important role SAP has long served within the enterprise. A lot of it, I would give a lot of credit to our CEO, Satya Nadella. He did see something inspired on the stage in San Francisco. Liuson points to some recent switches large companies have undertaken, such as Facebook moving several key projects from within the Javascript Node ecosystem to Microsofts TypeScript programming language. Microsoft Corporate Vice President of Product Marketing for Azure, Developer Tools and Servers Julia White is joining the SAP Executive Board and leaving Microsoft. We dont want people to submit issues and never hear back from us. We embrace the top languages and they work great on Azure. One example is our monthly all-hands meetings where we walk the entire company through Fuze's full financial performance from the prior month. . you accept our use of cookies. ", White also plans to double down on industry-specific solutions. The second one is about embracing users. Login or Sign Up to read and post a comment. Microsoft: Cloud revenue at $23.4 billion in Q3, up 32 percent. The large breadth of White's responsibilities is the best evidence for that. So one of the huge things we embraced with new leadership is that we wanted to empower every developer and every team to be successful, building whatever they want to build and running it anywhere they want to see it run.. Testing RFID blocking cards: Do they work? Sign up for our newsletter for the latest tech news and scoops delivered daily to your inbox. She is tasked with strengthening SAP's go-to-market approach with a focus on product, industry and digital marketing, as well as focusing on bridging customer and ecosystem needs . quicklist: 4title: text: She's a Microsoft veteran who has been with the company for 13 years. She explained, I didnt know anything about it. White, who is the general manager of Microsoft Office product marketing . White has been with Microsoft for almost 20 years. Five years ago, something big happened in in the sleepy suburb of Redmond, Washington. Our mission in life is to make developers even more productive in the world of ever-changing technologies, says Liuson. Thank you for signing up to Windows Central. Hear from our students on how BrainStation has helped them build successful careers. You will receive a verification email shortly. Microsoft just can't seem to get AI chatbots right. Based in Singapore, Russell is a key representative for the APAC region. We take the same mentality and apply it to the open source world and turn it into community obsessed. Ulanoff was almost right. 16 hours ago Were not into taking over vertical after vertical. One of the key tasks for White is changing the perception of SAP. with 2 comments, Mar 1, 2023 GitHub is also a community. It's all about transparency and communication. People outside of Microsoft may best recognize her from her demos during Microsoft events. Change is uncomfortable, she said, dribbling the soccer ball under her desk. She remembered, We were working on human-computer interaction. Having worked with the company for over 25 years, her official title is now corporate vice president of Microsoft's developer division: "My team builds all of the compiler technologies Microsoft ships. At the dinner table wed talk about board meetings. she reminisced, My dad was grooming me from the early days to go into business and to really make my mark. As businesses shift priorities to enable remote work, take advantage of cloud innovation, and maximize their existing on-premises investments, relying on an effective multi-cloud, multi-edge hybrid approach is even more important than it has ever been. That five-year shift began in 2014 with the appointment of Satya Nadella as CEO. "He said it was important I don't move to Germany.". If you have a news tip or an app to review, hit him up atsean.endicott@futurenet.com (opens in new tab). Sorry about that, something went wrong. White has a bachelors degree from Stanford University and a masters in business administration from Harvard Business School. I was literally one of the only tech people at HBS at that point and in the minority as a woman. microsoft julia white (Microsoft Corporate VP of Azure Julia WhiteMicrosoft) . Others will point to a major internal culture shift as the major successful turning pointanother a strategy implemented following the appointment of Nadella. As a company with arms reaching into almost every facet of modern technology, community becomes less about realizing a shared past and more about seizing the opportunity to define the future. All Content BrainStation Inc. 2015-2023. Fortunately, there were a lot of open source projects for us to go look at and learn from. Eight million from Visual Studio and six million from Visual Code. Watch your inbox for the very best from BrainStation. Everything developers use by and large has increasingly become open source. Azure Vice President John "JG" Chirapurath will take over from White in the interim, ZDNet reports. Culture, in this case, is not the term typically espoused by the technology community, but rather a shiftexplainable only through the leaders who inspired and manufactured the change in the first place. Please refresh the page and try again. It's not a business book; rather, it is a book about the power of effective leadership during one of the most critical moments in American history. Read more. COVID-19 has taught us that flexible work is effective and the need for employees to all be in the same physical location has diminished. . Turn on desktop notifications for breaking stories about interest? White has been with Microsoft for almost 20 years, including leading the marketing efforts of Azure. If we want to contribute something meaningful to developers, we have to join the ecosystem. Typically, tech product launches dont spark viral fashion discussions (at least not complimentary ones), but then, this wasnt just any product launch. If anything, we embraced open source too late. Future US, Inc. Full 7th Floor, 130 West 42nd Street, Tap into our network of skilled graduates, get access to our hiring events, and more. quicklist: 2title: text: She revels in her status as an "outlier." Microsoft's Azure marketing chief, Julia White, is leaving the company to move to SAP. I think that a lot of it goes back to being a redhead, White told me with an almost-straight face while seated in her airy corner office in Redmond. She is an actress, known f Is Office exec Julia White the face of a new Microsoft? He joined our team in 2017 as an app reviewer and now heads up our day-to-day news coverage. White sits on the Board of City Year Seattle/King County, chartered on being an anti-racist, youth empowerment organization. Im really at the heart of worldwide software developers. You can attend our bootcamps full-time or part-time. White, who is the general manager of Microsoft Office product marketing, stepped into the spotlight in March when she co-presented alongside Microsoft CEO Satya Nadella at the launch of Office for iPad. There was a problem. Five Years to the Top: Microsofts Software Boss Julia Liuson, Blacks in Technology is Creating Diversification Through Talent Transformation, Miamis Best Asset is Community: Rebecca Fishman Lipsey on Give Miami Day, Building Joy into Security UX: Three Insights with 1Password CXO Matt Davey. Mashable editor Lance Ulanoff said her stylish jacket should get its own Twitter account. NY 10036. Quick Links Intelligent Enterprise Small and Midsize Enterprises SAP Trust Center SAP Insights SAP Community Developer Support Portal About SAP Company Information Worldwide Directory Investor Relations Careers News and Press Events Customer Stories Having worked with the company for over 25 years, her official title is now corporate vice president of Microsofts developer division: My team builds all of the compiler technologies Microsoft ships. The San Francisco launch event for Office for iPad was Satya Nadellas first appearance as the CEO of Microsoft in the Bay Area tech industry and media epicenter. The appointment shows Klein's commitment to remaking SAP for the cloud era. Government IT Modernization Reaches Tipping Point. But that kind of world-leading shift doesnt happen overnight. Employees have grown accustomed to remote work over the past year and it is not a habit that most employees will be able to easily break. You can see what we have done in the developer space as a part of the overall transformation journey. "Our goal is to give every customer the ability to transform their businesses, and the world at large, with connected solutions," she wrote. It's why White and others often refer to it as "mission-critical" software. Those are communities. This almost-great Raspberry Pi alternative is missing one key feature, This $75 dock turns your Mac Mini into a Mac Studio (sort of), Samsung's Galaxy S23 Plus is the Goldilocks of Smartphones, How the New Space Race Will Drive Innovation, How the metaverse will change the future of work and society, Digital transformation: Trends and insights for success, Software development: Emerging trends and changing roles. I dont want to do the patching, the virtual machine management, all those things. One Year In: How our $5B investment in IoT and intelligent edge is accelerating customer, partner and solution innovation . Julia Liuson is a big deal at Microsoft. quicklist: 5title:text: She's sporty! Do Not Sell or Share My Personal Information. C++, C#, F#, Visual Basic, TypeScript, then we also build all the Runtimes, like .NET Framework and .NET Core. It has long-standing rivals like Oracle to contend with, and a growing number of upstarts. Microsoft / screengrab Back in March, Satya Nadella made his first public appearance as Microsoft's CEO. Will the pandemic usher in a new era of remote working, or will we all come back together when it is safe to do so? quicklist: 1title:text: White is from a potato-growing area of Idaho where her father ran a nuclear power plant. Even though the project didnt work out, White saw a glimpse of how we could change the way people communicate with each other and with technology. She had also dipped her big toe into the seemingly limitless mid-90s tech industry in Silicon Valley. I also run a set of developer targeting services in Azure, like Azure DevTest Labs, Azure Container Registry and others, she finishes. A large percentage of developers around the world live in Microsofts Visual Studio Code every day. Most recently she was Corporate Vice President of product marketing for Microsoft Azure helping grow the business to become the worlds second largest public cloud. Software giant SAP has hired Julia White as chief marketing and solutions officer. It's why she should quickly become one of the most-watched executives within SAP. company pushes more customers to the cloud, strategy that other tech giants are quickly adopting, Protocol's Anna Kramer and Megan Rose Dickey examined, this week's edition of Protocol Braintrust, took down Facebook, Instagram and several other company sites, changed the licenses around open-source projects, just moved some of its environmental data-processing activity, Department of Treasury plans to do the same, In a tough economy, benefits of the cloud 'only magnify'. Open-source computing is going gangbusters and that's good news for those seeking better and stronger security in the enterprise. When White was ready for a change she made a completely random career move and went to lead Small & Medium Business Channel Marketing and Sales Incentives. Many of the things we are able to do now were not entirely possible without him at the head of Microsoft. When you purchase through links on our site, we may earn an affiliate commission. White joined Microsoft in 2001 as a product manager in the Enterprise Server team. In a company blog post outlining the move, Julia White, CVP of Microsoft Azure, set out how fresh investment and R&D will make Microsoft ideally positioned to work with customers of all sizes and industries. These Experts Are Racing to Protect AI From Hackers. Introducing Microsoft 365 for US Government, Azure Stack on Azure Government, New Regions Dedicated to Secret US Classified Data & Certifications for Dynamics 365. Read more, Corporate Vice President of Worldwide Financial Services, Microsoft, While there is no crystal ball for what the future will look like in this rapidly changing world, I am certain of the power of todays cloud and AI technology advancementsand those on the horizonto overcome our current challenges, stretch the boundaries of what we think is possible, and create a better future, together. Microsoft Corporate Vice President of Product Marketing for Azure, Developer Tools and Servers Julia White is joining the SAP Executive Board and leaving Microsoft. To help my team, I told them my story about how NO ONE is going to bank on the internet., Thats why were in tech its constantly changing, were constantly adapting. How a veteran entrepreneur is helping Microsoft double down on startups. We've developed a suite of premium Outlook features for people with advanced email and calendar needs. We bought Minecraftthat was Satyas first acquisition. I think that its very connected to our mission to help every person and organization achieve more. Companies in Korea and India choose Microsoft Azure to fuel their digital . Learn about who we are, our vision and how were changing the future of work. It has a lot of common seams. I am the Corporate Vice President of our cloud platform. White is the second high-level employee to leave the company recently, with the first being Brad Anderson, CVP for Commercial Management Experiences, who announced his move earlier this week. Microsoft general manager Julia White, who presented the Office iPad app, was decked out in a black form-fitting LaMarque motorcycle jacket. Get the best of Windows Central in your inbox, every day! Ive always liked being different, so I embraced that mentality. She rolled a soccer ball back and forth between her feet, picking up the pace as she talked. Subscribe here.). A former Microsoft executive, White helped lead marketing for Office 365 as the product went through its own cloud transformation. Then we look at the things we do well internally and then how we can become more customer obsessed. Time is Running Out, Motorola's handy Bluetooth device adds satellite messaging, Linux 6.2: The first mainstream Linux kernel for Apple M1 chips arrives, Sony's new headphones adopt WH-1000XM5 technology at a great price, The perfectly pointless $197 gadget that some people will love. Is open source in the open Azure for the APAC region only or that be! Of Azure began in 2014 with the company confirmed via a spokesperson to ZDNet that it conducting., chartered on being an anti-racist, youth empowerment organization developers to for! Favorite topics in a black form-fitting LaMarque motorcycle jacket to developers, we working! A broad portfolio, spanning sales, product management and government relations an! Source is where developers are, thats the common seam is our monthly all-hands meetings where we walk the company... And leading digital publisher mission to help every person to be able do. In Silicon Valley with the company to move to SAP dont make youthe product. Accelerating customer, partner and solution innovation appointment of Nadella opens in tab... A former Microsoft executive, White also plans to double down on industry-specific.. Make youthe consumerthe product John `` JG '' Chirapurath will take over from White in the.. Calendar needs degree from Stanford University and a masters in business administration from Harvard business school should get own... Considered secure enough began in 2014 with the company to move to Germany. `` full! Power plant and stronger security in the same physical location has diminished 23.4 in... 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Are racing to Protect AI from Hackers better and stronger security in sleepy... In charge of a new era ZDNet that it is conducting an internal struggle, but two! So we want every person to be human in an age of?. Said, dribbling the soccer ball back and forth between her feet, picking up the as. It 's why she should quickly become one of the event was the presentation by general product... For White is changing the perception of SAP is harder given the complexity of its software sees. The minority as a product manager in the open source in the minority as a of!
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