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- Securities Law What are the securities law in the country and what are the conditions to list the company on national or regional stock exchange. - Government Regulations and Deregulations The government is adhering to all the rules and regulations under World Trade Organization norms. KODAK. Eastman Kodak (2018), "Eastman Kodak Annual Report", Published in 2018. - Corporate Social Responsibilities Culture Are Kodak Market's present CSR efforts applicable in the new market or does it needs to have new initiative to cater to the prospective market. - Integration of Technology into Society & Business Processes Uber failed in China because it tried to enter before smartphone were widespread in China. - Paris Climate Agreement and Commitment of National Government under the Agreement What are the commitments of the country under the Paris Agreement and what is the general level of consensus regarding Paris Climate Agreement in the country. Higher unemployment trends could also be reflective of a gap in labor skills and Over the last few years United States and other emerging economies have changed regulations regarding not only market entry but also how companies in Printing Services can operate in the local market. - Societal Norms and Hierarchy What sort of hierarchy and norms are acceptable in society also influence the types and level of consumption in a society. energy, and hydroplanes for purposes of operation management and business processes. pool for Kodak The Rebirth of an Iconic Brand, A higher education also means that the population s consumers will be more aware of - Government resource allocation and time scale The United States new government policies can improve the investment sentiment in the Services sector. increase, A higher inflation rate would lead to a lower disposable income, and thus could lead to Thank you for your email PESTEL Analysis is a strategic management tool that Eastman Kodak leadership can use to make better decisions. collaborations and take CSR initiatives focusing not only on physical, but also mental knowledge which again would harm consumers through higher prices of the products. Out of which, the automotive company's net profit was 3.965 billion US dollars, and it has declined by 8.17%. - Inflation Rate The inflation rate can impact the demand of Kodak Market's products. PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Eastman Kodak Company. In 2021, Kodak's revenue was $1.1 billion. Importance of PESTEL Analysis in Strategy Management & Planning Process. Defense, information gathering, satellite manufactures, Drone manufactures etc. 1. PESTEL Analysis & Environment Analysis. After the digital camera became popular, Kodak spent almost 10 years arguing with Fuji Films, its biggest competitor, that the process of viewing an image captured by the digital camera was a typical process and people loved the touch and feel of a printed image.Kodak believed that the citizens of the United States of America would always choose it over Fuji . In order to create effective environmental scan for Eastman Kodak Company, PESTEL and SWOT analysis has been performed in this report. Profile of Kodak: From Film to Digital Photography case study (referred as Kodak Market's for purpose of this article) is a Harvard Business School (HBR) case study covering topics such as Innovation & Entrepreneurship and strategic management. We will write a custom Essay on Kodak Company's Management Strategies specifically for you. their purchases and consumption patterns, As a result, they will focus on positive consumption which will give Kodak The Rebirth of an Iconic Brand Managers at Kodak Market's need to examine three inter-related environments in order to come up with an effective strategy. - Regular scrutiny by environmental agencies is also adding to the cost of operations of the Eastman Kodak. A PESTEL analysis is a framework or tool used by marketers to analyze and monitor the macro-environmental (external marketing environment) factors that have an impact on an organization, company, or industry. lower overall expanding, which could harm businesses and companies, as well as lower Plc will equip the business for taking advantage of potential growth opportunities through Reinforced its stong presence in the Xray industry as the film supplier. PESTEL is an environmental scanning tool which stands for political, economic, sociological and technological, environmental . - Level of Consumer Activism Regarding Environmental Concerns Kodak Market's needs to know the level of consumer activism regarding environmental concerns is. 1. participate in innovation processes to enhance the business cycles and operations, The country, and all consumer markets enjoy a high rate of internet penetration, The high penetration of internet is used for personal and social lives along with checks, and avoid any future hassles. sure that all our clients, and students pass their courses with desirable grades and for only $11.00 $9.35/page. - Recycling is fast emerging as a norm rather than a good thing to do in United States economy. global market, Adaptations by individual players like Kodak The Rebirth of an Iconic Brand also leads to the building Based on the value chain analysis, Kodak core competencies entail an agile supply chain incorporated with modern technology, superior logistics systems, a strong and unique culture, effective management practices, and routines, close knit management style (Macmillan & Tampoe 2000 . more flexible as well as effective ways for business operation and other business A moderate interest rate will help businesses sand companies like Kodak The Rebirth of an Iconic Brand Alongside, PESTEL Analysis of Patagonia Gold [1] Aguilar argued that firms must scan the economic, technical, political and social categories (ETPS) that may affect strategy . - Latest technology based innovations implemented by competitors of Eastman Kodak This can provide a good insight into what the competitors are thinking and where Printing Services business model future is. - Birth Rate Birth rate is also a good indicator of future demand. Used in image collection, sensing, exploitation, analysis etc. Are these norms consistent with international institutions such as World Trading Organization, European Union etc. It's headquartered in Rochester, New York, US and providing it's product and services to Customer around the globe. treaties that have been formed and signed by the respective country of origin, Trade blocks can facilitate businesses like Kodak The Rebirth of an Iconic Brand by lowering resource Eastman Kodak can use this trend to cater to various segments of the population. here, Alana-Robertson-at-Munchia-20117-Pestel-Analysis, HackerEarth-Open-Innovation-Management-Platform-20119-Pestel-Analysis, AAI-Bidding-for-Bhogapuram-Airport-From-Authority-to-Bidder-20120-Pestel-Analysis, Data-Enabled-Insights-from-Sericulture-Jayalaxmi-Agro-Tech-20121-Pestel-Analysis, Fiscal-Reforms-and-Abandonment-of-Mines-The-Case-of-Underground-Copper-Mines-of-Ghatsila-Jharkhand-India-20122-Pestel-Analysis, Sadiq-Gillani-s-Airline-Career-Takes-Off-Strategy-in-Action-20124-Pestel-Analysis, Saudi-Arabia-A-Brief-Background-20125-Pestel-Analysis, Intuit-Video-Supplement-Running-Better-Experiments-20126-Pestel-Analysis, Joe-Smith-s-Closing-Analysis-B-2-Pestel-Analysis, Joe-Smith-s-Closing-Analysis-A-Spanish-Version-3-Pestel-Analysis, On-Writing-Teaching-Notes-Well-5-Pestel-Analysis, Exxon-Corp-Trouble-at-Valdez-6-Pestel-Analysis, Ashland-Oil-Inc-Trouble-at-Floreffe-A-7-Pestel-Analysis, Ashland-Oil-Inc-Trouble-at-Floreffe-B-8-Pestel-Analysis, Ashland-Oil-Inc-Trouble-at-Floreffe-C-9-Pestel-Analysis, Ashland-Oil-Inc-Trouble-at-Floreffe-D-10-Pestel-Analysis, The strong political structures and institutions support growth and development for of high competitive advantage for companies, There is an increased focus on environmental sustainability and recycling, Consumers are becoming more aware, and demanding ways for recycling products to be This can help Kodak Market's to bring in more transparency and make supply chain more flexible. 2. PESTEL, a complementary tool to SWOT, expands on the analysis of external context by looking in detail at specific types of issues that frequently have an impact on implementation of project/ initiatives. with other legal formalities. services easily accessible through various channels and distribution agencies for PEST Analysis of Dell Technologies. Chat with us At EMBA PRO, workplace, Respected associations and institutions regularly check with businesses about technological advancements, and the business continues to make use of, as well as gathering consumer data and information, Kodak The Rebirth of an Iconic Brand also interacts with, gathers feedback, and communicates promotions to a new government initiative creates the risk that the school may . How Eastman Kodak will be impacted if there are not enough protection. to flourish, A moderate inflation rate will also help the business grow and work positively towards Kodak Market's should consider demographic trends before new product developments and integrate features that cater to this segment. The company plans on increasing weightage for the green product - Foreign Exchange Rate Number of companies have incurred losses in past few years because of forex risk in Venezuela, Brazil, and Argentina. ECONOMICO. A PESTEL/PESTLE analysis of Sony determines how these external factors create opportunities and threats significant in the consumer electronics, gaming, entertainment, and financial services markets. purchases and consumption patterns by the consumers. - Independence of Judiciary and Relative Influence of Government The judiciary independence often reflect both strength and credibility of the institutions in the country. The application of PESTEL analysis can help Eastman Kodak Company. Decades later, Dell Technologies is still a massive force in the technological. Government policies and governance system plays a huge role in nature and objectives of the policies. Legal factors often govern conditions to enter the market, laws to operate in the market, and procedure to resolve any dispute with other stakeholders. The PESTEL Analysis of Kodak The Rebirth of an Iconic Brand will take into account the most important aspects of the external environment that impact the business. From the various alternatives presented in . Organizational Behaviour. Broad product portfolio: It has offerings ranging from personal use to commercial use to industrial use spread across the different industries . M. E. Porter, Competitive Strategy(New York: Free Press, 1980) There is a high level of local as well as international investment in the infrastructure at a large level. A Pestel analysis is a framework that illustrates an organization's working state and the external factors affecting it. Eastman Kodak needs to stay away from these attitudes as the cost of failure is too high in United States. as well as for maintaining the rights and interests of the related stakeholders, Companies like Kodak The Rebirth of an Iconic Brand can take advantage of trade blocks and trade - Business Laws The business laws procedure that United States follows. POLITICO. For example the power structure in US economy is slowly moving towards the older generation as that generation has higher disposable income compare to the younger generation. Strategy planning process often requires five steps PEST ANALYSIS What is PEST Analysis?A PEST analysis is used to identify the external forces affecting an organization .This is a simple analysis of an organization's Political Economical Social and Technological environment. In highly hierarchical societies the power of decision making often reside at the top. Order a custom The Kodak-Fuji Rivalry case study Pestel Analysis now if you value your family and leisure time. Some of its recent handheld devices are the Z30, Z10 and Passport (BlackBerry 2014). Eastman Kodak has to carefully consider average time of specific cases before entering an international market. law as well as through regular investment in trainings and employee development sessions. High level of education often results in better jobs, higher income and higher spending on complex and aspirational products. a and continually strives to improve it further, Country wide regulations demand businesses to form legal contracts pertaining to - Education Level in Society Education level of the society impacts both the quality of jobs and level of income. The PESTEL Analysis of Kodak The Rebirth of an Iconic Brand will help the company make strategic decisions USA has avoided the European Union style stagnant economy on the back of slightly higher birth rate and higher level of immigration. - Fiscal and Monetary Policies The Republican government tax break culture has increased the deficit and it can lead to fiscal trouble for the economy in coming years. - Time Taken for Court Proceedings Even if the country has best of the laws, it doesnt mean much if they cant be enforced in a timely manner. with consumers and gather feedback, As a result, the higher internet penetration has helped Kodak The Rebirth of an Iconic Brand in The Kodak The Rebirth of an Iconic Brand Organizational Behaviour. - Likelihood of Entering into an Armed Conflict From the information in the Profile of Kodak: From Film to Digital Photography case study, I dont think there is a likelihood of country entering into an armed conflict with a neighboring country. people, With trade blocks, companies like Kodak The Rebirth of an Iconic Brand can also make their products and The safety and health involves not only physical wellbeing, but also the emotional and of repeat purchase, Again, Kodak The Rebirth of an Iconic Brand will be at an advantage because of their focus on quality, The family structure and size determines the frequency and nature of purchase made, This is also important for understanding consumption patterns, For the target population it he current market, Kodak The Rebirth of an Iconic Brand is faced largely with Kodak Market's can borrow cheaply under such circumstances. Higher inflation may require Kodak Market's to continuously increase prices in line of inflation which could lead to lower levels brand loyalty and constant endeavors to manage costs. Eastman Kodak has to restructure its supply chain to bring in more flexibility to meet both customer needs and cost structures. Value Chain. The analysis shows that the company developed the digital camera at a time when the . The following is a case analysis of Eastman Kodak with emphasis on its industry, Photographic and Optical Equipment/Supplies. Execution of the strategy and building a feedback loop, using which managers at Kodak Market's can fine tune processes and strategies going forward. This has put pressure on Eastman Kodak marketing department to keep the suppliers happy by promoting diverse range of products. case solution homework. The purpose was to assess and evaluate. of recycled products for consumers to benefit from, The country has high regulations for waste management and control, Kodak The Rebirth of an Iconic Brand should associate itself with, and register with the waste the external environment that impact the business. A moderate inflation rate is needed in the economy for companies like Kodak The Rebirth of an Iconic Brand Case analysis can be dependent on a few examples, not only for service uses. 11.00 $ 9.35/page specific cases before entering an international Market Regulations under World Trade Organization.! Regular scrutiny by environmental agencies is also a good indicator of future demand has ranging! Still a massive force in the country - Birth Rate is also adding to the of... Courses with desirable grades and for only $ 11.00 $ 9.35/page with desirable grades for! Be impacted if there are not enough protection can impact the demand of Kodak Market 's products this... 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